The Media Plan: British Airways latest brand campaign has leaned heavily on AV and influencers as part of its strategy centred on “bold originality” and “meaningful connection”.
More Industry News articles
Ella Sagar is joined by Jack Benjamin and Nick Manning to examine the ‘Forbesgate’ scandal and the trouble marketers and publishers are having over efforts to tamp down on adspend being funnelled to Made-For-Advertising sites.
Rob Collier, head of strategy at MTM, reveals new research that shows Netflix’s recent crackdown on password sharing among users was a success.
Channel 4 Sales has secured sponsorships with Ring and Alfa Romeo for its Friday night and Film4 programming.
The Diary of a CEO host Steven Bartlett, along with Georgie Holt and Christiana Brenton, have co-founded Flight Studio.
Maria Ingold, strategy and innovation CTO at media tech company Mireality, discusses her talk about AI and TV distribution at Connected TV World Summit 2024.
Analysis: TikTok is developing a photo-sharing app, but the tactic of copycatting has led to a sameness that many social media companies are faced with.
The outdoor media owner’s customer engagement director shares the bravest thing she has ever done and one thing she would change when dealing with media agencies.
They will integrate Google’s Gemini models with WPP’s AI-powered marketing operating system.
The team, which will work on projects network-wide, is headed up by newly promoted chief planning officer Jackie Lyons.