In brief: ITV has signed a multi-year licensing deal with Paramount to air added content on its soon-to-launch streaming service ITVX.

But WFA research also revealed a disconnect between agency and client perceptions of major challenges.

In brief: ‘Wednesday’ scored 341.23 million total viewing hours, besting this year’s ‘Stranger Things 4’.

In brief: audio company Sonos has expanded its relationship with SiriusXM subsidiary AdsWizz.

In brief: the companies aired 29,000 ads between 2019 and 2020 featuring fake testimonials from radio personalities about Google’s Pixel 4 smartphone.

Yahoo has bet big by entering into a 30-year partnership with digital advertising network Taboola, acquiring a 25% minority stake in the company.

Direct Digital Holdings’ CEO discusses how advertisers are seeking smaller multicultural publishers and why recessions aren’t a bad thing for digital.

In brief: full-length episodes of Channel 4’s reality shows will land on YouTube at the same time as on All 4.

In brief: McAndrew most recently worked as the launch editor for The Andrew Neil Show at Channel 4.

Global OTT TV episode and movies revenues are expected to increase by 55% over the next six years.