Covid-era digital consumption habits have remained sticky, providing both opportunity and brand safety challenges for advertisers.
ARCHIVE ▸ Jack Benjamin
In the week following Elon Musk’s takeover of Twitter late last month, popular misinformation-spreading Twitter accounts saw a 57.04% increase in engagement on the platform in the form of likes and retweets.
In brief: Contract workers’ terminations come as Omnicom and WPP media buying agency GroupM have reportedly urged clients to pause spend on the platform.
In brief: Disney is planning to lay off some staff and institute a hiring freeze following the company’s disappointing Q3 earnings.
In brief: top exec exits have prompted concern at the US FTC over whether the company would be able to abide by its regulations.
In brief: the live comedy special is set to stream globally “in early 2023”.
WPP’s media investment group has announced the creation of a client coalition with the goal of accelerating the decarbonization of the world’s media supply chain.
In brief: the Facebook and Instagram parent company is reducing its workforce by 13%.
Profit across its news media segment dropped 47% year-over-year due to declining revenues and increased costs in TalkTV and digital investments.
Increased DTC operating losses were in part attributed to investment in content production and slightly lower advertising revenue at Hulu and Disney+.