AdsWizz inks exclusive programmatic sales deal with Sonos Radio

AdsWizz inks exclusive programmatic sales deal with Sonos Radio
In brief

Audio company Sonos has expanded its relationship with SiriusXM subsidiary AdsWizz, making it the exclusive programmatic sales representative of Sonos Radio’s advertising inventory.

Sonos previously used AdsWizz’s campaign management and supply-side platform technology. Under the agreement, advertisers will be able to access Sonos’ audio inventory via AdsWizz’s connected demand-side sources such as AudioMatic, the AdsWizz marketplace, and AdsWizz’s direct integrations with third-party DSPs.

Additional sales expertise will be provided by Sirius XM Holdings’ ad sales group SXM Media.

Markets covered under the agreement include the US, Canada, UK, Ireland, Germany, France, Netherlands, and Australia.

Mediatel are the audio experts operating at the centre of audio trading, distribution and analytic processing. Contact us for more information on J-ET, Audiotrack or our RAJAR data engine. To access our audio industry directory, visit audioscape.info and to find your new job in audio visit Mediatel Jobs, a dedicated marketplace for media, advertising and adtech roles.

Media Jobs