Are marketers creating unnecessary limitations for themselves by sticking to the 60/40 media split?
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Heineken and dentsu x discuss how to make every pound of media spend drive more growth and impact
Tesco and Channel 4 discuss how TV can translate to brand growth.
This challenge is the ultimate test of media memory and advertising acumen.
As co-founder Harry N. Thuillier recounts, the idea for Oppo Brothers’ low-calorie ice cream was born out of unlikely circumstances.
Advertising still struggles to reach everyone, Mediatel’s latest Future of Brands event heard from a panel featuring Mars, Creative Equals, the UN Unstereotype Alliance and the ASA.
More coverage of the best insights from the two-day Mediatel event will feature on The Media Leader in the coming days.