At The Future of Brands last month, Olya Dyachuk, data-driven media director at Heineken, was joined on stage by Kimberley Berkin, client managing director at Dentsu x, to discuss the partnership and how collaboration works in practice across planning, creative, people, thought leadership and company culture.
Heineken is on a mission to be leaders on the environment, social sustainability and responsible consumption. Partnering on media in the UK with Dentsu x over three years, the leading brewer’s commitment to this mission is combined with a passion to drive better marketing through a data-driven approach.
The ultimate goal? With every pound of media investment spent, achieve more business growth, and have a greater impact on society.