Peter Field explained to Omar Oakes that audiences cannot become deeply engaged in pieces of entertainment in 15 or 30 seconds, and likened short-form video to chewing gum.
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Columnist Nick Manning joins reporter Ella Sagar and editor Omar Oakes.
TikTok is different to other social media platforms and marketers should lean in to it even if they do not enjoy it as much as their audience.
This is the worst media employee ever. But he can’t be fired, warns the editor-in-chief.
Delegates at the Conscious Advertising Network’s conference struggled with the ethics of funding social media companies that spread hate speech and misinformation.
Social platforms are at risk of a failure of their purpose if they neglect the original reason for people to be online, which is to connect.
The Media Plan: We explore the strategy behind the People’s Postcode Lottery’s new campaign that features a collaboration from rival broadcasters ITV, Channel Four and Sky.
TikTok is presenting itself not as social media, but as an entertainment company with a focus on community. But is it actually just a form of “soma”?
Research from Columbia University’s Initiative for Policy Dialogue found that Meta and Google jointly owe more than $12bn to US news publishers alone annually.
News publishers still rely on social media platforms for added reach. World Media Group’s CEO asks how they are leveraging their strong brand values on social to drive audiences.