Analyst Ian Whittaker and Ipsos UK CEO Kelly Beaver shared their 2024 outlook, from interest rates to elections.
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Digital commerce will change the face of the marketing industry and Omnicom has gone for a land grab in this fast-expanding sector.
Posterscope’s innovation director outlines four predictions for out-of-home this year.
Retail media networks need to collaborate to avoid a Wild West scenario.
From radio darlings to streaming service losses, measurement rows and Twitter debacles, The Media Leader has compiled a list of our most read stories of 2023.
GroupM’s global president of business intelligence Kate Scott-Dawkins spoke with Jack Benjamin about the state of the global and UK ad markets.
WPP’s GroupM has maintained its global ad-revenue growth estimate at 5.8% to $889bn in 2023 but predicts a slight growth slowdown next year.
Focussing mostly on sales could mean advertisers underestimate retail media’s true potential, which can work for both shopper and brand marketers.
LiveRamp UK’s enterprise sales director shares three important skills every salesperson should have and her best friend in the industry.
Retailers are keen to chase the media budget that seems destined for their properties, but to succeed they have to understand what it means to act as a publisher, warns Criteo’s Northern Europe MD.