Prosperity is no longer a reliable guide to purchasing patterns, writes Wavemaker US’s chief strategy officer.
More Strategy Leaders articles
In a frank press conference at Cannes Lions, jury chair and GroupM CEO Christian Juhl sharply criticised media agencies for lower quality awards entries at Cannes.
When it comes to emerging technologies and how they will impact marketing, how do we heed the cynic’s glass half empty caution, while also embracing the optimist’s glass half full guidance? The realist’s answer is to experiment, scale and repeat, argues Essencemediacom UK’s head of media planning.
Nina Franck explores how to pick and mix campaign measurement tools to best suit business and budgets.
Media agencies should become more like management consultants , focussing on the ‘why’ rather than the ‘how’.
Good-Loop’s head of investment and sustainable media makes the case for how brands can cut carbon emissions from ad campaigns without affecting cost or performance.
It is only through the power of experience that we really understand and develop the true craft of media planning, writes OMD UK’s head of planning.
This year’s winning entry was determined to distribute an idea effectively, rather than allocate a media budget efficiently, writes Laurence Green.
Relaunches still come with a degree of risk and not all work out as planned, warns Hearts & Science’s UK chief strategy officer.
It seems absurd to counter our dwindling attention span with the instruction to ‘make more stuff’, writes Mindshare’s strategy partner.