An advertising campaign promoting religion released before Christmas had a tremendous effect on church attendences, according to a recent examination of the results.“Come to church this Christmas” was exposed on 20 local radio stations surrounding the Oxford area, as well as 55,000 car stickers and 150 bill- board advertisements. £10,000 was spent on the campaign… Continue reading God Ads Work Says Research
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Plans to encrypt UK Gold, as discussed on its launch in November, are not currently an issue, a spokeswoman for the channel told MediaTel this morning. Forecasts and projections made before the launch are fulfilling expections she claims, but converting the archive station to subscription is not high priority.Having just released details of its June… Continue reading UK Gold – No Plans To Encrypt
QualitiesThe 6-monthly ABCs for November to April’93 show the Independent on Sunday achieving the highest increase among the qualities, up by 4.1% to 395,000. It will be interesting to see whether it maintains this level of increase over the next few months as changes at the Observer begin to take effect.The Sunday Telegraph and Sunday… Continue reading National Press Round-Up – April
Managing director of BBC network radio, Liz Forgan, spoke on Radio 2 last night about the future of the Corporation’s five national stations. Forgan believes that all the radio stations will remain in place after the BBC’s charter is renewed in 1996, following doubts over the future of Radios 1 and 2.Commenting on plans to… Continue reading Forgan Defends BBC Radio
It has just been announced that London Weekend Television has taken over a major shareholding in Yorkshire Tyne Tees Television, as well as taking on the airtime sales contract for the ITV station (YTT’s airtime will be sold in conjunction with LWT’s airtime by Laser Sales Limited, which since February 1993 has been a wholly… Continue reading LWT Takes Over YTT Holdings & Sales
Outdoor specialist Concord has just finalised a management buyout from HTV. A management team, comprising of seven people, has bought the company for £2million.Peter Waddell, chairman of Concord, says, “When HTV took the decision to divest of its non core activities, this, with the assistance of 3i, gave us the opportunity to acquire Concord”.
Managing director of BBC network radio, Liz Forgan, spoke on Radio 2 last night about the future of the Corporation’s five national stations. Forgan believes that all the radio stations will remain in place after the BBC’s charter is renewed in 1996, following doubts over the future of Radios 1 and 2.Commenting on plans to… Continue reading Forgan Defends BBC Radio
The Daily Express and Classic FM have joined together to sponsor a major garden exhibit at the Chelsea Flower Show. Both media are promoting the event including competitions on Classic and a special flower show pull-out in Tuesday’s edition of the Express. Classic FM is also promoting the Show within its 36 week series –… Continue reading Daily Express/Classic Fm Garden
Pepsi has been announced as the premier sponsor of Music Television’s (MTV) new show, First Look, due to make its screen debut on 29 May. The soft drinks company has been involved in other MTV sponsorship deals in the past including the backing of Dial MTV, Michael Jackson’s Dangerous Diary and MTV Video Music Awards.The… Continue reading MTV Sponsorship Deals Finalised
Adam Waddell of Redwood Publishing remained tight lipped this morning regarding the launch of BBC Top Gear, its new car and bike magazine, due for release in the autumn. Waddell reveal- ed that details for the title have been finalised but Redwood is keeping them under wraps for the time being.The magazine, modelled on the… Continue reading Redwood Gets Into Top Gear