Persil has set up a £1m sponsorship deal to back a fitness campaign for children, called Persil Funfit. The scheme will target three to 11-year olds and was organised by the British Amateur Gymnastics Association. The sponsorship deal was set up by Alan Pascoe Associates, the sports sponsor- ship consultancy.
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A major factor in increasing ad revenue in the future will be the return to advertising by brands, according to a report this week by the Association of Media Independents, which forecasts the impact of the economy on revenue placing particular emphasis on TV advertising revenue.The report predicts that; ITV and Channel 4’s share of… Continue reading AMI Examines Ad Revenue To 2002
McCann Erickson has appointed Tracy Lovatt as media planning director, in an extension of the agencies media department. Lovatt will work in conjuction with Mike Yershon, who took on the role of media director with the company nine months ago and immediately initiated structural changes.
Persil has set up a £1m sponsorship deal to back a fitness campaign for children, called Persil Funfit. The scheme will target three to 11-year olds and was organised by the British Amateur Gymnastics Association. The sponsorship deal was set up by Alan Pascoe Associates, the sports sponsor- ship consultancy.
Advertisers are much more likely to favour radio as a medium if they listen to it themselves, according to a recent survey conducted by the Radio Advertising Bureau. The Client Benchmark survey, based on questionaires sent to 600 national advertisers, found that those who do not listen to commercial stations were unsure if people actually… Continue reading RAB Client Attitudes To Radio Survey
BBC Gardeners World Magazine is to made available in 120 garden centres throughout the country, in a new initiative to increase sales of the magazine. Publishers of Gardeners World, Redwood Publishing, believe that it could lead to a rise of over 50,000 copies a month, attracting readers who would not usually purchase a copy in… Continue reading Gardeners World Plans To Boost Sales
Britain spends a total of £1.4bn a year on watching films but less than £300m of this is spent at the cinema, according to the latest Cultural Trends report published today. The remaining £1.1bn is spent on video hire and subscriptions to television film channels.The estimated total cinema audience last year was 101m with more… Continue reading Cultural Trends Report
Yorkshire-Tyne Tees Television has been cleared by the ITC of merging the Tyne Tees operation into Yorkshire TV at the expense of the channel’s autonomy. Complaints by Ann Clwyd, the shadow heritage secretary led to the commissions’investigation (News – 19/4) on the basis that Tyne Tees had a separate regional franchise and should keep its… Continue reading Tyne Tees Cleared By ITC
Radio Clyde Holdings, the USM quoted broadcaster announced pre-tax profits of £1.53m in the six months to the end of March 1993. This is an increase of 81 per cent on the previous half year figure of £843,000.John Bowman, Finance Director, said “Local revenue is at a record level for us. National revenue is recovering… Continue reading Radio Clyde Profits
Yorkshire-Tyne Tees Television has been cleared by the ITC of merging the Tyne Tees operation into Yorkshire TV at the expense of the channel’s autonomy. Complaints by Ann Clwyd, the shadow heritage secretary led to the commissions’investigation (News – 19/4) on the basis that Tyne Tees had a separate regional franchise and should keep its… Continue reading Tyne Tees Cleared By ITC