At last year’s Future of TV Advertising Global event, journalist Omid Scobie spoke to Adwanted Events and Publishing managing director Steve Scaffardi about media’s role in swaying public opinion, particularly through the lens of the Royal Family.
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GB News’ commercial director shares the biggest turning points of her career and what is coming up in conversations with clients.
Podcast interview: Renowned advertising effectiveness expert Peter Field joins editor-in-chief Omar Oakes to discuss TV’s resilience, trust in media, and why attention research has rekindled his passion for media.
Columnist Nick Manning joins reporter Ella Sagar and editor Omar Oakes.
Interview: Karthik Rao insists ‘the mission’ does not change despite increasing US competition and pressure to evolve media and adspend measurement.
Sky Media’s investment director shares how she started in media and two non work-related goals she would like to achieve.
The Media Leader interview: From the ASI TV and Video Conference, Patrick Béhar discusses Kantar Media’s US prospects, his priorities as new CEO, the future of measurement, and his pledge to Adam Crozier about ‘writing the big chapter’ of his career.
The outdoor specialist’s commercial director shares what has changed in conversations with clients and his first paid job.
Partner content: Nick Pinks, the CEO of addressable advertising company Covatic, sees the deprecation of cookies not as a challenge, but as an opportunity for advertisers to reconsider their digital aims.
The FT’s global advertising director for B2C and investment shares what his fundraising crusade has been this year and the biggest turning point in his career.