The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
More Interviews articles
They show the ability a media channel has to change perception about a brand, otherwise known as signal strength, according to Richard Kirk, EssenceMediacom’s joint strategy officer.
Clear Channel UK’s sales director shares his most embarrassing professional moment and advice for his younger self.
Octave’s director of revenue shares his mountain dreams and his advice for someone wanting a job in media sales.
Lauren Ogúndèkó is on a mission to “debunk” myths about AI in media this year.
EssenceMediacom’s joint chief strategy officer, Richard Kirk, sits down with Ella Sagar to unpack what “signal strength” means and why it is more enduring than other measures that media planners use.
Acast founders Karl Rosander and Måns Ulvestam are looking to popularise a pay-per-article model in Europe and beyond – and believe they have the tech to do it.
City Outdoor’s managing director shares how the oldest form of advertising is evolving and her three dream dinner guests.
While the news industry faces many challenges, the biggest threat is advertisers’ lack of support, says Jamie Credland.
BlowUp Media’s UK sales director talks about his first job in defence exhibitions and having flexibility in decision-making.