The WFA-led coalition also announced new standards on ad placements, and a brand safety outline for the metaverse.

The code does not contain strong enough language to be considered anything other than “hollow promises for favorable publicity”, according to NewsGuard.

Study also found that while older Americans (aged 50 and over) make up just 24% of US adult Twitter users, they produce 78% of all political tweets.

The partnership is Spotify’s largest European deal to date.

Over 1 million music streaming subscriptions were cancelled in the UK last quarter, according to new Kantar data.

The back-to-back blockbusters are being viewed as further signal that cinemagoing is returning to normal.

The site is dedicated to providing marketers with open-source resources to allow brands to continue supporting quality journalism during crises.

The Viacom veteran was has served as president and CEO of ViacomCBS Networks International since December 2020.

“It’s a whole new landscape to play in.” What Netflix should do to win marketers – and consumers – over with AVOD.

GroupM downgraded its 2022 ad business growth forecast from 9.7% to 8.4% but struck an overall optimistic tone about the state of the economy.