BT Sport and Eurosport will effectively be merged as part of the deal.

Media planners and buyers have reported a surge in workload during the pandemic, alongside a reluctance to return to the office.

CTV overtook mobile as the device with the greatest share of global video impressions according to Innovid’s Global Benchmarks Report.

The Media Leader contacted several leading media companies to understand what policies are in place to support their employees.

Mike Bartels, North American director of marketing research & UX segment for eye tracking tech company Tobii, believes attention data will become ubiquitous and is surprised it has taken the advertising industry this long to catch on.

Recount Live is the latest example of the streaming platform’s attempts to expand its content offerings beyond gaming.

Havas Media Group partnered with the IAE to offer their Certified Ethical Advertising Executive course to staff and clients globally at no cost.

Google suspended over 5.6 million advertiser accounts and restricted 5.7 billion ads with “legally or culturally sensitive” content.

Paramount+ drove gains in Paramount’s streaming subscriptions, according to their earnings report filed yesterday.

Half of global audiences who have seen digital out-of-home ads say they were encouraged to make a purchase “there and then”.