“Nielsen can’t grow new future products without diverting resources away from their highly profitable legacy ones; but to remain relevant they must do just that. Perhaps a PE firm is the best bet for Nielsen after all.”

With the gold rush comes risks that brands and media owners need to take into account while exploring the new frontier of NFTs.

Ocean Outdoor and Clear Channel have donated outdoor media space to support a new ad campaign that aims to promote male suicide awareness.

‘ViperBot’ is a global advertising fraud scheme attempting to steal over £6m in spend across connected TV and mobile video.

In what is billed as a “world first”, the pilot brings together IAB UK trade body members including Google and Meta.

Three of BuzzFeed News’ top editors, including their editor-in-chief Mark Schoofs, resigned as the company signaled it would make cuts to its news division following the release of its Q4 2021 financials.

TikTok ranked second and Google ranked sixth in the ranking.

Clearer progression plans and opportunities to remove discrimination and counter unconscious bias are needed in the advertising and media industries, says new research from NABS.

Billed as an “integrated advertising consultancy framework” Panorama seeks to help advertisers understand ROI more holistically.

Dentsu international will become the first agency partner of NBCUnified, NBCUniversal’s new first-party identity platform.