A new survey by the World Federation of Advertisers has found that despite sponsorships making up 11% of a brand’s marketing budget, very few feel “very confident” about its return on investment.

Analysis: Does a deal between media owners herald a greater use of journalism in entertainment media as publishers seek to diversity revenues?

UKTV will launch a “masterbrand” to bring together its free-to-air channels and free streaming service.

Cinema ads have consistently higher levels of memory and personal engagement than other mediums, a new study has found. 

GB News’ commercial director shares the biggest turning points of her career and what is coming up in conversations with clients.

Agencies including OMD UK, EssenceMediacom, Spark Foundry and Zenith UK were honoured at Newsworks’ annual awards, celebrating the very best in multi-platform newsbrand advertising

The Attention Council’s CEO Andy Brown’s recent column on attention prompted several responses from media research leaders.

Podcasts have more than doubled weekly reach in the UK since 2017, while on-demand music has dipped slightly year-on-year.

MediaSense has appointed Matthew Gardner as chief operating officer to support its international growth plans.

Audience data company Samba TV has partnered with “omnichannel” ads company Hawk to offer agencies and advertisers insights into geographic targeting and incremental reach across multiple media channels.