For those who struck gold and those who have been less successful in the pivot to streaming, 2024 will be when advertising comes to the fore, writes Goodstuff’s head of video planning.
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| Maria Iu
UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.
Analysis: Netflix does not disclose its ad revenue, but it would likely be relative peanuts, while subscription pricing and content remain crucial.
Granular targeting, integration with the wider ad ecosystem and advanced measurement capabilities mean Amazon will be a formidable player, says Plug Media founder Chris Cochrane.
TikTok wants to be known as a “full-funnel” solution that provides brands with more than just performance advertising based on last-click attribution.
Videonet powered by The Media Leader will be delivered to bulletin subscribers every Thursday at midday from next week.
It is understood that the telecoms group is seeking €2-3bn.
Disney’s shoppable ad format will take advantage of second-screeners, while Netflix boosts ad tier users to 23m.
Columnist Nicola Kemp returns to the podcast alongside host Ella Sagar and reporter Jack Benjamin to review the past week’s news in media and advertising.
Digital commerce will change the face of the marketing industry and Omnicom has gone for a land grab in this fast-expanding sector.