Fears that personal video recorders could bring an end to television advertising as we know it could soon be abated. The companies that are revolutionising the way people watch television, letting them pre-record programmes and fast-forward past commercials at the push of a button, are still giving marketers a chance to catch viewers’ attention. TiVo… Continue reading Insight Analysis: Personal Video Recorders To Offer Tool For Advertisers
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A national newspaper claimed on Sunday that a report it had obtained recommended that the government should bring forward the changeover from digital to analogue TV signals by subsidising or giving away digital decoding equipment to households. This would enable the auction of the analogue spectrum to occur as early as 2004, giving the government… Continue reading Report To Government Says Speed Up Digital Changeover
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RevenueAccording to agency estimates, year on year growth in terrestrial television including GMTV was 4.5% during July, with the total now at £203m. Channel 5 managed an increase of 26.7% to £15.9m, while Channel 4 rose 8.5% to £45.3m. ITV saw a small increase of 1.6% to reach £138m, but GMTV saw a drop of… Continue reading TV Market Round-Up – July 2000
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Programmes George Orwell couldn’t possibly have foreseen that his 1949 literary classic 1984 would become the basis for commisioning editors’ great new programme ideas. With celebrity’s own personal hell being banished to Room 101 on BBC2, Channel 4 decided to use the book’s main protagonist Big Brother for its summer schedule.Already a big hit in… Continue reading TV Viewing Round Up – July 2000
The last round of bidding for broadcasting rights to Premier League football matches not only raised unprecedented amounts of money for the league itself, but also ushered in what could be the future for making profit beyond ad revenue when screening matches. NTL won rights to show 44 matches as pay-per-view (PPV) events, but recent… Continue reading Insight Analysis: Viewers Will Resist Pay Per View TV, Says Survey
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A leading force in ITV has finally emerged as Granada Media made the pounce for the television assets of United News & Media just over a week ago. The £1.75 billion deal with UNM makes Granada the undisputed leader of Britain’s main commercial TV network. The group gains control of the Meridian, Anglia and HTV… Continue reading Feature: Northern Star Rises Across ITV Network
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RevenueAgency estimates put year on year growth in terrestrial television revenue (including GMTV) at 19.6%, with the total now at £245 million. This comprised ITV revenue’s 20% rise to £169 million, Channel 4’s growth of 15.3% to £53 million, Channel 5’s revenue rise of 33.8% to £18 million and GMTV’s 7.5% year on year increase… Continue reading TV Market Round-Up – June 2000
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Programmes June must have been torture for those people who don’t enjoy sport. If you somehow managed to avoid football’s Euro 2000 tournament on either of the main two terrestrial channels, you probably couldn’t miss Test Match cricket, Formula One grand prix or the first week of Wimbledon 2000.Surprisingly, considering how badly England played and… Continue reading TV Viewing Round Up – June 2000
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Revenue Total terrestrial revenue (including GMTV) rose by 14.3% year on year to reach £251 million, according to agency estimates. Of this, ITV’s revenue rose 15.4% to £173 million; Channel 4’s grew by 9.8% to £54 million and Channel 5 saw its revenue rise by 17.6% to £18 million.Revenue at breakfast franchise GMTV grew by… Continue reading TV Market Round-Up – May 2000