Programmes EastEnders managed to gain the top rated programme spot again in April, as the Phil Mitchell shooting storyline garnered an audience of 20m on Thursday 5 April. Coronation Street fought back during the rest of the month, managing to top the weekly chart each week from then on, but with audiences barely reaching the… Continue reading TV Viewing Round Up – April 2001
According the first National Internet Study by Scarborough Research, 23% of online consumers said that they watch less television now than they did before they started using the internet. Although 50% of internet users reported that a tv was on in the room where the internet was used most often and 91% said that they… Continue reading TV Viewing In Decline As Net Popularity Increases
April’s digital TV viewing figures showed that the non-terrestrial channels increased their average weekly share of viewing from 16.5% to 19.2% year on year. BBC1 also managed an increase, up from from 26.3% in April 2000 to 26.5 in April this year. The largest loss in viewing share was at BBC2 which dropped from an… Continue reading Digital Television Round-Up – April 2001
Viewers are not convinced that the larger choice brought by digitalisation and convergence will mean a better offering, according to new research from the Broadcasting Standards Commission (BSC). In addition, viewers want more respect for their interests, intelligence and privacy from broadcasters. Lord Dubs, chairman of the BSC, said, “Broadcasters and regulators should ensure that… Continue reading BSC Study Reveals Public Attitudes To Regulation
European interactive television (iTV) penetration is to reach 44% of households by 2007, up from just 11% currently, according to a new report from Forrester Research. Forrester says that four countries will drive iTV growth, with the UK taking 45% of Europe’s iTV penetration, whilst France, Spain, and Italy will share 44%. The rest of… Continue reading European Interactive TV Penetration To Hit 44% By 2007
Television is holding its own as an effective and memorable advertising medium, despite the entry of new methods into the market. A survey released today by the Chartered Institute of Marketing (CIM) has revealed that TV adverts are most likely to be seen, remembered and enjoyed of all forms of advertising. CIM’s Claire Forbes commented,… Continue reading TV Still On Top For Ad Effectiveness, Says Survey
ONdigital is expected to announce a growth of 70,000 customers when it unveils its Q1 2001 subscriber figures this week. This is down on the 121,000 new customers it signed up in the first quarter last year. The slowing growth is mainly the result of churn – the number of customers leaving the ONdigital service.… Continue reading ONdigital Subs Growth Hampered By High Churn
A further blow was struck for those impatient for digital switchover today as research revealed that in some cases you can’t even give digital TV away. CIA MediaLab has just completed a survey into the public’s attitude to multi-channel TV, and discovered that 35% of those surveyed who do not currently watch multi-channel TV would… Continue reading Public Still Not Convinced By Digital TV, Says Survey
Programmes The top rated programme of the month was the whodunnit shooting of Phil Mitchell in Eastenders. The programme shown on 1 March was watched by an average audience of 18.01m.Despite the hype surrounding the shooting of the ‘nice’ Mitchell brother, the must-see programme of the month had to be Raw Spice. Featuring behind-the- scenes… Continue reading TV Viewing Round Up – March 2001
RevenueThe total TV revenue saw a year on year fall of 3.6% during March. The largest loss was at ITV, which dropped 8.2% to just under £160, compared to nearly £175m for the same period last year.Channel 4 performed the best of the terrestrial channels, with an 8.9% increase in the year on year analysis.… Continue reading TV Market Round-Up – March 2001
