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In it’s 2000 Long Term Advertising Forecasts, The Advertising Association has predicted a rise of more than 40% in advertising expenditure over the next 12 years. The report covers expenditure trends to 2012 in nine media – television, national newspapers, regional newspapers, consumer magazines, business magazines, directories, outdoor, radio and cinema – and seven product… Continue reading AA forecasts 40% growth in ad expenditure

The latest BARB data on digital viewing shows that in all homes, viewing share of non-terrestrial channels continues to increase as the penetration of non-analogue services also grows. The year on year growth in viewing share for Other channels during September was over 4 percentage points, with the average share reaching just over 20%.The subsequent… Continue reading Digital Viewing Round-Up – September 2001

Jack Myers, chief economist at Jack Myers Reports, has today set out his predictions of the impact of technological developemnts in the television industry, claiming that interactive TV (iTV) is extremely important to the future of media and advertising. In this morning’s report, Myers says that investment and education in iTV technologies and capabilities is… Continue reading Interactive TV Is Vital To Advertisers’ Future, Says Myers

According to a new report from Strategy Analytics, 46 million homes worldwide will watch digital TV delivered via their phone lines by 2008 providing telephone operators work to overcome a number of hurdles. The report DSL DTV: Status and Prospects published recently by Strategy Analytics forecasts that digital television and video services, delivered over existing… Continue reading 48 Million Homes Will Use DSL Digital By 2008, Says Strategy Analytics

Jack Myers Reports today quotes UK ITV advertising revenue forecasts from Merrill Lynch, which estimate that revenues will be down by 14.6% this year and come in flat the following year. The 14.6% decline for the full year matches MediaTel’s agency estimate collations for the calendar year to July, which show a 14.5% fall on… Continue reading Merrill Lynch Forecasts Show ITV Revenue Down 15% In 2001

The latest figures from the Independent Television Commission (ITC) show the shifting positions of the cable and satellite markets in the pay-TV sector. Trends since 1999 show how cable’s penetration of all UK TV households has started to flatten off, whilst satellite’s continues to grow. The dynamics of this are illustrated clearly by the second… Continue reading ITC Trends Show Cable Overtake ITV Digital

US network, spot and cable television lost a combined $313.2 million in advertising revenue for the broadcast week of 9-15 September, as many networks cut their advertising in favour of continuous coverage of the events following the terrorist attacks of 11 September. According to new data released by CMR, network advertising took the biggest hit,… Continue reading US TV Networks Lost $313m In Week Of Attacks

Optimedia UKÂ’s Revenue and Inflation Estimates, published in March 2000, include estimated revenue growth rates for all the major media as far as 2003. As in last year’s edition, Optimedia is the least optimistic about Commercial Radio’s immediate future. Last year’s forecast for 2000 has been upgraded from 6.0% to 9.9%, however the forecast for… Continue reading Optimedia Forecasts

According to Digital Set-Top Box Market Review & Forecast 2001 – 2007 released this week by Jon Peddie Associates, the worldwide set-top box market is poised for significant growth despite technologial challenges and the current economic troubles in the entertainment market. “The struggle between low cost and the increased capabilities of digital set-top boxes will… Continue reading 397.5 Million Digital Set-Top Boxes Will Be Installed Worldwide By 2007, Says JPA

Programmes This month saw the addition of an extra episode of BBC1’s top soap opera, Eastenders, to the schedules. In a move seen by many as an attempt to lure viewers back to BBC1 from ITV1’s double header of Coronation Street and Emmerdale, the first Friday episode managed to outperform its northern rival with 9.84… Continue reading TV Viewing Round-Up – August 2001