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By 2005, Jupiter predicts, interactive TV shopping revenues will reach $4.3 billion and iTV shopping will account for 44% of all TV-based shopping. Despite this opportunity, iTV advertising will not be big business as the market and technology will be fragmented in the short to medium term. Advertising revenue from iTV, Jupiter forecast, will account… Continue reading iTV Revenue Will Fall Short Of “Grand” Expectations, Says Jupiter

For the first time since the launch of digital TV in October 1998, BMRB reports that there has been no increase in the level of take up of services for four months.       Jan     Jun   Increase (%)   Increase (% points)  2000    15%    23%  53%  8  2001    29%    32%  10%  3  In a recent BMRB survey,… Continue reading BMRB Reports “Plateau” in Digital TV Take Up

US analysts at ABN Amro are forecasting a 14% decline for the ‘upfront’ sale of television advertising, following the continued weakening of the ad market. In 2000, the upfront sale was up 12% on the year before. Upfront describes how the TV networks pre-sell airtime inventory for their forthcoming autumn schedules. Given the sheer size… Continue reading US ‘Upfront’ Autumn TV Airtime Sales To Drop 14%, Says ABN

As the BBC climbs further into bed with Sky (see BBC And Sky Team Up For Interactive Wimbledon Broadcasts), ITV has secured a more permanent arrangement by agreeing a 10 year deal with Société Européenne des Satellites (SES) for capacity on three digital satellite transponders enabling the broadcast of ITV services via ASTRA to the… Continue reading ITV Looks To Rival Sky With Transponder Lease Deal

May’s digital viewing figures showed that the non-terrestrial channels increased their average weekly share of viewing from 16.5% to 19.1% year on year. However all terrestrial channels saw their average weekly share of viewing decrease. ITV suffered the largest drop from 29% in May 2000 to 27.3% in May this year. Channel 5’s loss of… Continue reading Digital Television Round-Up – May 2001

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Teletext has launched the first instant messaging service to run over an iTV channel. The service, developed by Mobillion, is called mtxc Chat and will be launched in association with Vodafone. Users will send SMS messages to a TV platform to be viewed in real time and exploits the popularity of both interactive TV and… Continue reading Teletext Chat Will Boost iTV Popularity

Interactive services are key to US TV networks’ survival, according to Forrester Research. They claim that in order to maintain a hold in the market they must “adapt to multi-revenue TV – supplementing advertising with new revenue streams”. “Obviously, programme enhancements must come second to the quality of the regular content itself,” said Forrester analyst… Continue reading Enhanced TV Is Key To Networks’ Survival, Says Forrester

The UK’s digital television industry is now the most developed in the world; so much so, that BSkyB has recently committed to switching off its analogue broadcast altogether sometime this summer. Not bad considering the service has only been running for two and a half years. Sky Digital now has 5.4 million subscribers and is… Continue reading Insight Analysis: Is The UK Turned On By Digital?

RevenueIn a year on year analysis total terrestrial TV revenue fell 13.8% during April. Worst hit was ITV, which saw its revenue drop over £40m to £156.5m compared to the same period in 2000, a fall of 18.9%. Least affected was Channel 4, which only fell 1.1%.Satellite revenues went up, as the non-terrestrial channels continue… Continue reading TV Market Round-Up – April 2001