23 May 2001 |

TV Market Round-Up – April 2001

Revenue

In a year on year analysis total terrestrial TV revenue fell 13.8% during April. Worst hit was ITV, which saw its revenue drop over £40m to £156.5m compared to the same period in 2000, a fall of 18.9%. Least affected was Channel 4, which only fell 1.1%.

Satellite revenues went up, as the non-terrestrial channels continue to gain influence and audience. Total revenue for this sector were up 9.2% or £42m compared to last year.

Total Television Revenue – April 2001
Total Revenue	Apr 00	Apr 01	% Change
ITV	192,930,000	156,530,000	-18.9
C4	56,270,000	55,630,000	-1.1
C5	18,300,000	17,900,000	-2.2
GMTV	6,030,000	5,600,000	-7.1
Total Terrestrial (inc. GMTV)	273,530,000	235,660,000	-13.8
Total Satellite	38,370,000	41,900,000	9.2
*Source: Agency Estimates*

Among the ITV franchisees, the largest increase in revenue share went to the middleweight franchise HTV, which managed to go up a modest 0.7 percentage points. The largest drop was at Central, whose share was reduced 0.9 percentage points year on year. However, the franchise continued to command the largest share overall, beating Carlton with a share of 15.7%.

April ITV Franchise Revenue Share Comparison
Station	April 00	April 01	% Point Change
Scotland	5.91	6.3	0.4
Anglia TV	7.31	7.43	0.1
Carlton	15.82	15.53	-0.3
LWT	12.76	12.27	-0.5
Central	16.63	15.71	-0.9
North West/Border	10.05	10.08	0.0
Meridian	11.27	11.4	0.1
West Country	1.99	2.01	0.0
Ulster (UTV)	1.93	2.19	0.3
HTV	5.39	6.09	0.7
Yorkshire/North East	10.94	10.97	0.0

Costs Per Thousand

Falls in Costs Per Thousand (CPTs) were seen without exception across the commercial terrestrial channels. The largest falls were at ITV, where they included a 24.1% drop for Housewives and a 23.3% drop for Women. Both Channel 4 and Channel 5 saw the largest year on year drop in the Housewives with Children category, falling 10.4% and 18% respectively.

CPTs
	ITV	% Ch YoY	Channel 4	% Ch YoY	Channel 5	% Ch YoY
Adults	738	-22.6	750	-6.3	479	-3
Men	1,853	-21.7	1,699	-4.6	1003	-2.5
Women	1,226	-23.3	1,343	-7.8	918	-3.5
Hwvs	1,147	-24.1	1,227	-8.7	780	-3.2
Hwvs/Ch	4,813	-20.1	4,791	-10.4	3,008	-18
ABC1 Adults	2,000	-22.8	1,709	-8	1,401	-6.7

Commercial Impacts

Commercial Impacts were up year on year across the board. ITV saw a 4.9% increase for Adults and a 5.1% increase for ABC1 Adults. At Channel 4 and Channel 5 it was once again the Housewives with Children category which saw the most movement, with 4’s impacts increasing 10.3% while 5’s were up 19.2%. The satellite channels did not see such spectacular increases as would normally be expected. ABC1 Adults went up 18%, with the remainder averaging a 12% rise.

Commercial Impacts
	ITV Impacts	% Ch YoY	C4 Impacts	% Ch YoY	C5 Impacts	% Ch YoY	Satellite Impacts	% Ch YoY
Adults	25,708	4.9	8,986	5.6	4,525	0.9	9,587	12.4
Men	10,237	3.6	3,968	3.6	2,162	0.3	4,811	12.1
Women	15,471	5.8	5,018	7.2	2,363	1.4	4,775	12.6
Hwvs	16,543	7	5,493	8.3	2,781	1	5,114	13.8
Hwvs/Ch	3,941	1.5	1,407	10.3	721	19.2	2,302	11.4
ABC1 Adults	9,484	5.1	3,944	7.4	1,549	4.8	4,251	18