Neil Mortensen, MRG co-chair, says media measurement needs to drive the market because otherwise we will “wake up in a decade and find our media planners, media owners and brands at the mercy of the “click” and not the consumer”.
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In response to Raymond Snoddy’s ‘It’s too early for Hunt to get excited, but is the local TV solution staring everyone in the face?’ article and the comment from Robert Kennedy, Phil Redmond of MerseyFilm suggests Ray and Robert should get out and about a bit more…
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On a day when traditional media was boosted by the latest AA figures – albeit from a low base – I came to the AOP’s Digital Publishing Summit in the hope of telling Newsline readers something new about this industry. Sorry – I can’t… so far!
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