More Opinion articles

Earl J. Wilkinson, executive director and CEO of INMA, looks back at simpler times, when ignorance was bliss – as opposed to now, when publishers have no idea what level of engagement they have with an audience, meaning they can’t quantify or weave together in an adequate enough storyline to monetise…In the halcyon days when… Continue reading From print to digital audience engagement: why we can’t sleep at night

Raymond Snoddy on Virgin Media’s decision to sell its 50% stake in UKTV – “the most valuable asset in the tier of basic pay channels” – at the bottom of the market…

informitv’s William Cooper explains why 3DTV will not sell as well as internet-enabled televisions…

Raymond Snoddy on Adam Crozier: He “is making many of the right noises, but as the management manual would say, he now has to deliver – and history is not on his side…”

In his latest column, Jim Marshall talks airtime sales rules; the realities of buying and selling; CRR; and Polish humour…

Carat’s Steve Hobbs and ISBA’s Bob Wootton speak out against Ofcom’s airtime sales ruling.

Raymond Snoddy on Jeremy Hunt: In opposition, there had been a marked tendency to open his mouth to journalists faster than his brain’s ability to catch up… Then Hunt was elected and appointed and it was like BP finally getting a handle on its errant oil well – the flow of nonsense slowed to a… Continue reading Jeremy Hunt and his ‘Dangerous Dogs Government’

Katherine Page, technical consultant for the National Readership Survey, explains how British quality newspapers have shown a remarkable ability to evolve and fulfil their unique role in the media landscape.

There’s been no shortage of informed comment and speculation recently about what Google are planning to do with their latest acquisition – Invite Media.

Andy Marrs, head of audience insight at IPC Media, explains that ‘it’s clear that for today’s ‘Self Conscious Shopper’ brands need to work harder; being ‘known’ alone is no longer enough.’…