More Opinion articles

In response to Nick Manning’s “Blueprint for a new business model” article, Vic Davies, senior lecturer and course leader at Bucks New University, explains why the industry shouldn’t worry about ending up in South Wales – when in fact, it is much more likely to find itself in Neverland, being “a Peter Pan industry that never grew up, whilst those around it did”…

David Fieldhouse, strategy director and co-founder of Lucidity Mobile, says Apple’s new mobile ad network iAds is not a “silver bullet”, despite offering the creativity, targeting and standards advertisers crave…

Raymond Snoddy says that while Channel 4 chief executive David Abraham is the very model of a modern media executive, eight weeks into his reign there are, if not quite concerns, a few worries.

Gavin Sinden, digital strategy director at Equi=Media, on how weaving conversion strategy into wider marketing plans can lead to success.

informitv’s William Cooper wonders why Project Canvas is yet to be a “compelling consumer proposition”…

In response to Nick Manning’s “Blueprint for a new business model” article, Brian Jacobs, founder of Brian Jacobs and Associates, explains why agencies are on the brink of becoming a “South Wales solution”…

Raymond Snoddy reports back from this week’s Future of Broadcasting conference, where Ed Richards showed that Ofcom is getting on with business, despite David Cameron’s disdain for quangos.

Lindsey Clay, marketing director, Thinkbox, on the relationship between advertising creativity and business success.

Starcom’s Liz Nottingham on how restructuring your business can enhance profitability, help client retention and bring overall business success

Media agencies are struggling to invest in the services clients really need thanks to their post-war business model. Nick Manning, chief operating officer at Billetts, explains why they should change their ways and how clients would benefit…