Nigel Gwilliam, digital consultant at the IPA, says technology is driving breakneck change in the media world, but when it comes to working with agencies, online media owners have discovered there are few things like good old-fashioned customer service. It’s time for us to celebrate this new found maturity with the MOAs…
Showing 4481-4,949 of 4,949
More Opinion articles
informitv’s William Cooper makes an early assessment of Virgin’s new DVR: “Slick and a vast improvement”.
Julia Hutchison, COO at the APA, says the latest NRS figures represent “a clear sign that passion for and investment in editorialised branded content is still soaring”…
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, wonders whether mobile operators will really make a go of app-stores…
David Brennan on the findings from Thinkbox and Decipher’s ‘Tellyport’ research: “One stat that should make advertisers sit up, listen and get very excited is that over half of our sample claim to have gone shopping online while watching live TV”…
Raymond Snoddy, says the appointment of Rachel Bristow and Peter Duffy to the board of the Newspaper Marketing Agency marks a clear (and cunning) message to the newspaper industry…
informitv’s William Cooper wonders “whether ITV will see significant benefits from YouView. Even by the most optimistic projections, YouView could take years to reach a few million homes”…
Raymond Snoddy, questions the definition of news – from a shaggy dog story that is more newsy than a Royal engagement to the extent to which TV news is “lead by the nose” by everything from dramatic pictures to stunts manufactured by interest groups to get attention…
Chris Humphrey, general manager, international markets at Adgent Digital, says if brands want ‘stack it high, buy it cheap’ online media, look no further than ad exchanges or DSPs – however, if brands really want to differentiate themselves, they should sprinkle creativity throughout their online activities.
I attended two events on connected TV last week, and, accepting natural bias, one (our own!) enthused me and left me scratching my head at the number of “hedging your bets” alliances that are going on out there across numerous exciting platforms; whilst the other left me, well… just plain concerned.Let’s start positive. Our second… Continue reading The future of TV excites us… rather more than our millionaire MPs!