Luke Aviet, managing director, GoViral, says this year, money will be made from strategic joined up plans for branded content (yes, putting the ‘interesting’ content alongside the ‘boring’ content)…
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Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, begs, borrows and steals predictions for the year ahead – Sorrell is going to get richer; it will be the year of mobile or location-based ads or digital outdoor (maybe); MySpace will shut; and Mail Online will become bigger than bbc.co.uk/news to name just a few…
In the first Mobile Fix of 2011, Simon Andrews, founder of the full service mobile agency addictive!, points to predictions for the year ahead – and makes a few of his own…
Raymond Snoddy says despite the poisoned chalice left to him by Vince Cable, Jeremy Hunt will be in the relatively comfortable position of being able to accept a Competition Commission go-ahead for Murdoch’s takeover of BSkyB before the year is out…
Raymond Snoddy becomes a fortune-teller for the day – “everyone can head off to celebrate Christmas in the queues at Heathrow secure in the knowledge that 2011 is sorted. Well, apart from Vince Cable that is – when a politician becomes totally ridiculous the consequences are always inevitable”…
There has been plenty to discuss in the last twelve months and we have covered much of it across Newsline and at MediaTel Group events. I cannot see 2011 being any less interesting.
Zoe Winterson, associate director at Pearl & Dean, predicts that 2011 will be the year of creative cinema media planning…
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, says the hype is finally coming true…
Raymond Snoddy says (in a whisper) that the BBC might not have done too badly in its licence fee battle with the government – “evidence of this can be seen from the obvious anger coming from Rupert Murdoch’s News International. David Cameron has not delivered on their hopes for a very much smaller BBC – something for which we should all be grateful”…
In light of Ofcom’s paid placement decision, Darren Moore, VP, Nielsen IAG, gives some practical advice on how advertisers can maximize exposure and ROI, while maintaining an organic viewer experience…