There is a new and looming threat to brand safety which is possibly more insidious and longer lasting than anything we’ve seen before, writes David Brennan

Just because you have a data lake measured in yottabytes, it does not mean you have anything of quality, writes David Brennan.

Upcoming changes to privacy regulation are sure to upset many parts of the advertising industry – but for some it offers huge opportunities, writes David Brennan.

David Brennan shares his guide to creating wisdom out of intelligence.

To extract wisdom from intelligence we must not only find truth within misinformation, but also learn to ask the right questions, writes David Brennan.

From Brexit to digital advertising, data has been allowed to become a complex, unreliable, unverifiable and selectively applied jumble of numbers. It’s time to put that right, says David Brennan

Will machines ever be able to match – or outperform – human intelligence? David Brennan gets philosophical.

We need to move our attention away from the micro moments – where brands display their meaningfulness – towards the magic moments where those brands are built, writes David Brennan.

Why shouldn’t YouTube or Vevo be part of BARB’s future, or Huffington Post and Vice be covered by an expanded NRS? Is it time top content sites were better ranked, wonders David Brennan.

Media Native’s David Brennan explains what the media industry – with its reliance on robust research – needs to understand.