At the RTS’ Cambridge Convention last week, there was an exhortation from Fru Hazlitt of ITV to the advertising community to get creative with TV airtime…
ARCHIVE ▸ David Brennan
Having let the dust settle, allowing me time to watch Eric Schmidt’s MacTaggart lecture in its entirety, I was struck by his sincerity, self-deprecation (“if we were responsible for TV programming, you’d get a lot of bad sci-fi”) and an innate understanding of where TV fits in the new media eco-system.
“Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetick.”
A new series of blogs about the broadcast industry, narrated by David Brennan: One of the most exciting areas creatively for TV in the future might be when TV and games producers started to work together…
A new series of blogs about the broadcast industry, narrated by David Brennan…
A new series of blogs about the broadcast industry, narrated by David Brennan…
In response to Ipsos MediaCT’s research article The power of the big screen, David Brennan, research & strategy director at Thinkbox, says: “Why does Ipsos believe it is relevant and appropriate to compare and contrast cinema and TV… and why make such unfounded and inevitably skewed comparisons in order to make a point?”
David Brennan on the findings from Thinkbox and Decipher’s ‘Tellyport’ research: “One stat that should make advertisers sit up, listen and get very excited is that over half of our sample claim to have gone shopping online while watching live TV”…
With the continuing popularity and increase of online VoD services, David Brennan, research and strategy director at thinkbox, looks at how TV and the internet can complement each other …Entertainment junkies that we are, we’ve always wanted more from our TVs – whether it is a bigger and better one, the ability to catch-up with… Continue reading Broadcast TV vs Online TV
David Brennan, research and strategy director at Thinkbox, argues that the digital age has not signalled the death knell for television advertising, but rather allowed audiences to view more…Ad avoidance has always been a worry for our industry. We have assumed that if consumers can avoid advertising, they will. This assumption may betray a lack… Continue reading Misplaced Fear of Ad Avoidance