More Opinion articles

Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, vertical stacks, mobile payments and privacy…

Marco Bertozzi, managing director EMEA at VivaKi, on his recent trip to San Francisco: Dreams are made in this place and you can’t help but admire it and be mesmerised at the immense footprint of these companies….

James Grant, UK country manager, VINDICO, says consumers are moving faster than the industry and those who expect ‘little change’ to influence traditional TV advertising by the time the Olympics in Rio come around are going to get caught out…

Raymond Snoddy says the instinctive Murdoch has chosen the lowest point in morale at The Sun, amid loose talk of the need for a second closure because of illegality, to provide the biggest boost of confidence of all…

So the Grammy’s unsurprisingly (I will explain why I say it that way in a moment) set all sorts of records for social TV. Just like the Superbowl did a few weeks ago. I call this a big yawner, but first, some definitions…

When the social media boom first emerged around three years ago, I attended several conferences where the phrase “word of mouth is the new television” was bandied about with hardly a murmur (apart from my good self). It is patently nonsense and completely fails to recognise that, far from being in competition, television plus social media is a match made in heaven.

Gary Cole, commercial director, O2 Media, says the consumer and the environment is changing at such dramatic pace that if agencies don’t start seriously considering mobile, their communications strategy or media plan will be dramatically less effective…

Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, the GAFAs coming to the living room, and location-based services…

Well here we are again. I am gazing at the 166 page ABC report for consumer magazines. It’s late on a Thursday afternoon and I can feel my eyes zoning out. The last set of results released in the summer solicited the comment from MEC’s press director, Rob Lynam: “I think that’s one of the worst ABCs I’ve ever seen, if not the worse.”

Raymond Snoddy says the very least the marketing community can do is realise where self-interest lies and stand more vociferously behind The Sun… and its three million daily sales and the £200 million a year advertising revenue it attracts…