More Opinion articles

Simon Andrews, founder of the full service mobile agency addictive!, on social, local, mobile and photos…

Jim Marshall wonders what the Charter review will have in store for the BBC, when it is able to flex as much muscle as ever? It would be good if it could maintain the same high standards but not at the potential expense of the commercial sector…

Bruno, a 19 year old student and a panellist at MediaTel’s latest Youth, Media and Technology event, gives an open and honest account of his media habits and reveals what he really spends his money on… A must read if you want to target young people!

Raymond Snoddy on Jeremy Hunt’s Green Paper: Sensible doesn’t add up to headlines. He may be condemned for not being radical or visionary enough. That’s what you have to watch out for – something dodgy and dangerous thrown in at the last minute to gain political attention…

Dean Wilson, UK CEO and VP International at Active International, says if you can’t own the conversation be part of it ensuring you have a strong social listening strategy at the heart of what you do…

Greg Grimmer explains how and why Channel 5 has become a credible UK commercial partner to brands and advertisers despite the odds…

Justin Cooke, chairman, BIMA, says clients – both channels and brands – are looking to the creative industries to keep them ahead of the curve. If the pace of change can be worrying to those of us on the inside, imagine how much more bewildering it must appear from the outside…

Simon Andrews, founder of the full service mobile agency addictive!, says Facebook is increasing its focus on advertising ahead of the IPO…

Steve Smith shows which supermarkets are likely to benefit from providing Wi-Fi, and how…

Raymond Snoddy on cable television and its ability to fulfil its potential but is yet to serve a “knock-out” blow to satellite and the latest piracy allegations from the UK and Australia levelled at News Corp.