More Opinion articles

Richard Simkins, convergence business director at Posterscope on the potential of near field communication to revolutionise out of home and mobile advertising, and the pressing need to “close up the knowledge gap”…

David Brennan writes on the “ad break of the future”, detailing concepts such as two-screening and response, but warns of the dangers of TV becoming one big call to action…

Dominic Gesua, managing director of blowUP media on what the “summer of sport” means for the premium outdoor advertising market…As a sports-mad media man I am looking forward to London hosting the greatest show on earth. It has been a quick seven years since the London 2012 Olympics were announced, but it’s not just the… Continue reading Outdoor advertising amid “the greatest show on earth”

Abba Newbery, director of advertising strategy at News International Commercial, looks at what lies in store for newspaper advertising…

Mobile specialist, trainer and co-founder of the Mobile Training Academy Rob Thurner, in the second half of his piece advising how to create a successful app, asks: what is next for apps?

Simon Andrews, founder of the full service mobile agency addictive!, on the new mobile niche between smartphones and tablets…

Mobile specialist, trainer and co-founder of the Mobile Training Academy Rob Thurner points the way to avoid the hazards and deliver successful apps…

Enreach’s Petteri Vainikka argues that display advertising can be reinvented, and advertisers’ needs can be better served by discovering real consumer insights that are valuable to the industry…

At yesterday’s YouView launch, chairman Lord Sugar referred to the new connected TV service as “simple and easy”, and he couldn’t be more right.

Enreach’s Petteri Vainikka believes real-time market research is needed to creat audience segment analytics within a display campaign: the difference between selling advertising space, and selling intelligent advertising…