More Opinion articles

Steve John Owens, a radio producer, presenter and podcaster, explains why it is clear to see that there is still a future for radio and radio advertising…

Toby Beresford, social media and gamification consultant, on how games can learn from TV, a successful gameshow designed with dual screens in mind and new questions for gamification experts to ask…

Simon Andrews, founder of the full service mobile agency addictive!, on the pace of change in mobile money…

Raymond Snoddy says it may be economically impossible to sustain daily publication of small regional papers but the jolt from daily to weekly is an abrupt one and it is a gap that may not be adequately met by online…

Starcom MediaVest Group’s Steve Smith on Tesco’s latest financial results…

Brian Jacobs, VP business development at Enreach, asks: Are traditional publishers clear what business they are in (or want to be in)?

Craig Houston, head of client services at NRS, explains the benefits of the NRS Accreditation Programme…

Philip Ricketts, head of door to door strategy, sales and marketing at Royal Mail, says social TV offers a great opportunity for savvy marketers to use the insight generated by its users to deliver even more targeted communications…

Ellie Edwards, MD at QUISMA, says performance marketing offers clients better ways to make their online spend work harder…

Steve Smith identifies who Tesco’s Value revamp is most likely to appeal to…