More Opinion articles

So the Grammy’s unsurprisingly (I will explain why I say it that way in a moment) set all sorts of records for social TV. Just like the Superbowl did a few weeks ago. I call this a big yawner, but first, some definitions…

When the social media boom first emerged around three years ago, I attended several conferences where the phrase “word of mouth is the new television” was bandied about with hardly a murmur (apart from my good self). It is patently nonsense and completely fails to recognise that, far from being in competition, television plus social media is a match made in heaven.

Gary Cole, commercial director, O2 Media, says the consumer and the environment is changing at such dramatic pace that if agencies don’t start seriously considering mobile, their communications strategy or media plan will be dramatically less effective…

Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, the GAFAs coming to the living room, and location-based services…

Well here we are again. I am gazing at the 166 page ABC report for consumer magazines. It’s late on a Thursday afternoon and I can feel my eyes zoning out. The last set of results released in the summer solicited the comment from MEC’s press director, Rob Lynam: “I think that’s one of the worst ABCs I’ve ever seen, if not the worse.”

Raymond Snoddy says the very least the marketing community can do is realise where self-interest lies and stand more vociferously behind The Sun… and its three million daily sales and the £200 million a year advertising revenue it attracts…

Jim Marshall wonders where Facebook sits in the 21st century media hierarchy and whether it is really worth $100 billion…

David Fieldhouse, co-founder and chief marketing officer at Mobile Future Group, says data is only useful if we can understand and interpret it in a meaningful way. This is not to intrude, or encroach on privacy – but to bring useful information and relevant brand messages to the consumer as they go about their daily ‘digital’ life…

Julia Hutchison, COO of APA, says digital formats have bolstered the content marketing industry…

Rob Thurner, mobile consultant and trainer (ex Incentivated and Clear Channel), says the message is clear – consumers won’t hang around on a mobile site that gives a poor browsing experience…