Advertising offers a profit return on investment of over £4, with TV providing the majority of this payback despite relative underinvestment, Thinkbox research shows.
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| Maria Iu
AudioLab tracks impressions and listen-through rate on digital audio platforms, both streaming and podcast, in real time.
UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.
New RTL AdAlliance research compared attitudes towards video content between 11 European markets and the US for the first time.
Welcome to this special four-part series of the podcast, which The Media Leader has produced with Bloomberg Media.
Gen Z over-indexes in watching influencer content and gaming. Are brands struggling to keep up?
Advertisers will now be able to target their spots through more categories, 18 off-the-shelf audiences as well as custom audiences.
The integration will include reports against more than 500 audience segmentations across the video-sharing platform.
The Wall Street Journal, along with sibling titles Barron’s and MarketWatch, will join the UK publisher alliance.
The media owner announced the roll-out of a new cookie-free measurement solution at The Future of Audio and Entertainment.