In brief: Netflix and Ubisoft will release mobile games for ‘Valiant Hearts’, ‘The Mighty Quest’, and ‘Assassin’s Creed’.
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In brief: the agency will handle media planning, buying, measurement, and strategy for Unity.
In brief: a web-based version of the livestreaming platform will continue to exist on Facebook.
In brief: InfoSum has announced a partnership with competitive gaming platform FACEIT.
In brief: the mobile game was made in partnership with Ellen Digital Ventures.
In brief: the new solution brings together a suite of gaming capabilities led by experts from OAC agencies TMA and GSD&M.
Many have jumped on the metaverse bandwagon, but has the end user been forgotten?
In brief: TikTok has launched a mobile gaming pilot with game developers Voodoo, Nitro Games, FRVR, Aim Lab and Lotum, with plans to speak to other game makers to establish similar deals in the gaming space.
Esports can no longer be ignored by advertisers and there are five important reasons why.
Samsung Ads reported a 28% increase in monthly gaming activity between January and June.