More Gaming articles

New US research has found that games consoles are the most used devices for bringing web video to the TV and will remain so through 2013.The research, from In-Stat, predicts that by 2013 over 10.7 million consoles will be used as web-to-TV mediation devices in the US.US revenue from web-to-TV streaming services will grow to… Continue reading Games consoles top choice in US for streaming TV

All you need to know about In-Game Advertising on just one page, covering definitions, impact on advertising and the current and future market.

Sony Playstation has signed a deal with NBC Universal to make its films and television programmes available for download on the console.The partnership, which follows Microsoft’s Xbox deal with the studio (see NBC Universal signs Xbox 360 movie deal), allows PlayStation Network users to download NBC TV programmes and Universal films for about $5 (£3).Content… Continue reading Sony Playstation signs NBC Universal content deal

Microsoft has signed a deal with NBC Universal to expand the film hosting service on its XBox 360 games console.The deal will enable Xbox users to download a choice of 30 Universal movies and watch them in high-definition.Universal follows Paramount Pictures and Warner Bros in agreeing Xbox movie deals with Microsoft.Microsoft has also announced plans… Continue reading NBC Universal signs Xbox 360 movie deal

Perhaps with the financial downturn forcing more people to spend time indoors it should be no surprise that some gaming magazines enjoyed growing circulation figures in the July to December ABC release.Uncooked Media’s 360 Gamer grew almost 30% year on year, taking its circulation to 18,000 copies, while Future Publishing’s Playstation Official was up by… Continue reading ABC Results Jul-Dec 2008:Big circulation increases in gaming sector

New research from comScore has revealed that the number of US mobile game downloaders grew 17% from November 2007 to November 2008, when 8.5 million people, or 3.8% of mobile subscribers, downloaded a game to their mobile device. Mark Donovan, comScore senior analyst, said: “The rapid growth in smartphone adoption in the United States has… Continue reading Number of US mobile game downloaders grows 17%

The online gaming site category in the US has grown 27% during the past year to 86 million visitors in December 2008, while the total time spent playing PC-based online games jumped 42%, new research has found. According to the analysis of US usage of online game sites by comScore, Americans’ total share of internet… Continue reading Growth in US online gaming

The gaming industry is growing at an unparalleled pace with the take-up of massively multiplayer online (MMO) games and virtual worlds. Ed Bartlett, co-founder of in-game advertising company IGA Worldwide, details the opportunities that this new frontier offers brands…Since Sony launched the PlayStation in 1995, gaming has stepped out of the confines of the teenage… Continue reading MMOs – the new virtual frontier for brands?

T-Mobile is to become the first mobile operator in the UK to offer free ad-funded games.Customers can access at least one new game per week by joining T-Mobile’s Game Club. The first free game available to consumers is Poker Million II, which is funded by advertisers including Madagascar: Escape 2 Africa, from Paramount Pictures.In exchange… Continue reading T-Mobile to launch ad-funded mobile gaming

There has been a huge shift in consumer attitude towards the entertainment market, according to the latest reports from Verdict Research. In the 12 months to the end of 2008 Verdict predicts that the buoyant video games market will have grown by £1.37 billion – at a time when the combined music & video sectors… Continue reading Video games market overtakes music & video