A new study on in-game advertising from Double Fusion and Interpret has found that 75% of gamers engage with at least one ad per minute across most, but not all, game types, whilst 81% of gamers engage at least every other minute. The research, designed with and conducted by new media research firm Interpret LLC,… Continue reading Gamers Engaging With In-Game Ads
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The US game console market is forecast to generate cumulative revenues of $66 billion through 2012, according to a new report from JupiterResearch. The US Console Games Forecast, 2007 to 2012 report says that competition for console households over the next five years will be fiercer than ever and will result in a close sharing… Continue reading US Game Console Market To Grow
The number of unique visitors to online gaming sites has reached almost 217 million worldwide – a year-on-year growth of 17% – according to new research from comScore. The comScore World Metrix study took into account all sites that provide online or downloadable games, excluding gambling sites. The sector attracted 28% of the total worldwide… Continue reading Visitors To Online Gaming Sites Reaches Almost 217 Million
The global in-game advertising market, which generated $77.7 million globally in 2006, continues to develop at an exponential rate, according to new research from Yankee Group. By 2011, Yankee Group says that worldwide in-game advertising expenditures (fixed product placement/static ads and dynamic ads) will grow to $971.3 million. According to the Advertising and Games: 2007… Continue reading In-Game Ad Market Growing At Exponential Rate
Game advertising spending in the US will grow from $370 million in 2006 to more than $2 billion in 2012, according to Electronic Gaming in the Digital Home: Game Advertising, a new report from Parks Associates. Over that time, game advertising will achieve a compound annual growth rate (CAGR) of 33%, much higher than that… Continue reading US Game Adspend To Break $2 Billion Barrier By 2012
By the end of 2011, 80% of active internet users (and Fortune 500 enterprises) will have a ‘second life’ online, according to Gartner, Inc. Steve Prentice, vice president and analyst at Gartner, said: “The collaborative and community-related aspects of these environments will dominate in the future, and significant transaction-based commercial opportunities will be limited to… Continue reading 80% Of Active Internet Users To Have Virtual Lives
This year, US advertisers will increase spending in video games by 45%, to $502 million, according to new research from eMarketer. The eMarketer report, Video Game Advertising: Getting To The Next Level, says that the primary drivers of growth will include a widening audience, especially women and older gamers, the growth of games with online… Continue reading US Video Game Adspend To Increase
In the next three years, 40% of Yahoo!’s business will be on a mobile device rather than a PC, according to Blake Chandlee, director of UK Media Sales at Yahoo! UK & Ireland, who was speaking on the panel at MediaTel Group’s ‘Future of Digital’ seminar yesterday. “That is a staggering transition for us,” he… Continue reading 40% Of Yahoo!’s Business To Be On A Mobile Device In Three Years
One of the themes to come out of today’s MediaTel Group seminar on the future of digital was the social networking phenomenon, as exemplified by websites such as MySpace and Facebook. The chair of the event, Torin Douglas asked the assembled panelists if they believed that social networking sites are here to stay or did… Continue reading Seminar Examines Social Networking Phenomenon
A new report from the Interactive Advertising Bureau (IAB) has just been published which focuses on the in-game advertising market. The report makes clear that one of the hurdles faced by in-game advertising is the lack of research to prove its efficacy. The IAB says that almost all of the experts it spoke to when… Continue reading New Report Focuses On In-Game Advertising