Omnicom’s Phil Rowley speaks to Omar Oakes about the science of predicting, whether predictions are getting harder and whether brands are becoming more conservative when it comes to innovation in media and marketing.
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BARB CEO Justin Sampson discusses what’s next for the UK TV measurement company as independent audience data for Netflix and Disney+ becomes available for the first time.
ITV CEO Carolyn McCall discussed the launch of ITVX and what’s next for ad-funded TV as Netflix and Disney+ enter the fray.
The Media Leader is launching a new podcast this week as we continue to develop our publication’s growing audience across different platforms.