‘You’ll never win by doing the same thing with less money,’ argues Bountiful Cow CEO as less than a quarter of IPA case studies found to meet “relative advantage” criteria.
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Columnist Nicola Kemp joins host Jack Benjamin, editor-in-chief Omar Oakes and reporter Ella Sagar to unpack results from Big Tech companies, including Meta, Amazon, Google, Spotify and Snap.
Radiocentre said the BBC’s intention to launch four digital spin-off music stations are “an attempt to directly imitate the recent success of commercial stations”.
In the AOP’s third annual survey of digital publishers, consumer publishers signalled greater optimism for growth in audio and ecommerce compared with display advertising and sponsorships.
The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.
The music streaming platform has reported monthly active users and subscriber additions ahead of guidance in its latest earnings.
Redundancy, global conflicts and hybrid working are just some of the challenges that require refreshed training solutions — and it starts with better mental wellness.
Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.
Editor-in-chief Omar Oakes and reporter Ella Sagar were on the scene at The Year Ahead event to ask delegates: if you could wave a magic wand, what would you do to improve the media industry in the year ahead?