Should advertisers, media agencies, DSPs, SSPs, content verification providers and media auditors take more responsibility over made-for-advertising sites?
More Agencies articles
The collective has partnered with the Diversity Standards Collective for the research.
The animal-welfare charity is launching a rebrand with a bespoke ad airing on the Channel 4 show on Friday.
| Maria Iu
Co-founder of Wonderhood and former Channel 4 CEO will discuss creative decision-making and more next week.
The Media Plan: British Airways latest brand campaign has leaned heavily on AV and influencers as part of its strategy centred on “bold originality” and “meaningful connection”.
Ahead of the Future of Brands, Audio and Entertainment conference next week covering this issue, The Media Leader asked brands, agencies and strategists if they thought brands should get involved in these debates.
Channel 4 Sales has secured sponsorships with Ring and Alfa Romeo for its Friday night and Film4 programming.
If AI can read our emotions and respond with the right tone, while solving our problems at lightning speed, do we need humans for customer service?
They will integrate Google’s Gemini models with WPP’s AI-powered marketing operating system.
Ideas are only born when our minds are free from distractions. So we must champion different ways of working so technology can help us rather than drown us.