It Takes A Village spotlights black women’s experiences in global study

It Takes A Village spotlights black women’s experiences in global study
Davies founded It Takes a Village

It Takes A Village (ITAV) has partnered with the Diversity Standards Collective to launch a global insights study centred on black women.

The research, We Can’t All Be Lying, is asking black women in advertising, media, marketing and communications to share their experiences “as honestly and candidly as possible”.

It claims to be the first to take a comprehensive look through the intersectional lens of both the gender and ethnicity pay gaps.

ITAV plans to collect the data, engage with communities and analyse the results to produce global reports and insights over the next three years.  

The results will lead to the creation of a charter in 2027 that aims to provide the industry with toolkits to best cultivate black female talent.

To take part in the research, participants must be a black woman or of black dual heritage. Findings will be entirely anonymous. 

ITAV was founded by Chloë Davies, co-founder of Join Our Table and former head of social impact at Lucky Generals. The collective aims to spotlight the under-utilised and unrecognised influence of black women in advertising and media.

One of the collective’s key goals is for one in five people in the industry to be a black woman by 2028.

The link to take part in the study can be found here.

Chloë Davies will be speaking at The Future of Audio and Entertainment on 18 April with GroupM UK and EMEA CEO Josh Krichefski.

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