With COP26 fast approaching and AdGreen launching its free carbon calculator this week, climate change and advertising’s role in it is a growing conversation.
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Vodafone UK has more first-party than third-party cookie impressions for the first time
WPP and Snap Inc. announced a global partnership, the AR Lab, to help clients create immersive experiences for their customers.
Dentsu group has launched a global gaming solution, dentsu gaming, today which combines its 35-year heritage and expertise in gaming and scale and capabilities of its international network.
Digital advertising spend nearly doubled in the first half of 2021 compared to the previous year, according to IAB UK’s bi-annual report.
UK advertising is predicted to grow more than previously anticipated according to GroupM’s ThisYearNextYear report.
AdGreen has launched a free carbon calculator today to help advertising production companies reach net zero and reduce their impact on climate change.
World Media Group (WMG), an alliance of international media organisations, launched a video campaign today to stress the importance of objective trusted media in the face of spreading misinformation.
The pandemic has accelerated a long-term trend of UK listeners consuming more digital audio, Global has found from a high-level industry survey.
Macho stereotypes of salespeople is one of the myths that Karl Loudon and Craig Lister want to bust with their new training business, Tevyan.