The not-so-new players occupy a world of greatly enhanced profit from denial of responsibility. Do they even regard advertising as more than a cash cow?
ARCHIVE ▸ Bob Wootton
We should no longer consider it a downstream cost whose operators we want to impoverish as we did back in the day.
Bob Wootton offers his reflections on a year in media as he looks back on movers and shakers, band-wagons and why Sky is still ignoring him
Bob Wootton looks at the latest developments in the quest for attention measurement and the thorny issue of payment terms
Bob Wootton examines the Sky Glass TV and discusses complementarity and access with the future of the licence fee and FM radio.
Bob Wootton explores the Metaverse and questions if advertising’s relationship with technology will improve as a result
Bob Wootton looks at the case for attention metrics, payment terms and a return to the office
These may be new-age companies but our industry should remember their corporate approach is old-school
Bob Wootton discusses self-inflicted industry perils including regulation, pitching, awards and a perceived higher calling
Bob Wootton reflects on failed lobbying and suggests stronger rhetoric from an industry not being listened to over the HFSS ad ban