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As NTL was celebrating its 1 millionth subscriber (see 1 Million Now Subscribe To NTL Digital), the UK government were reinforcing the message that analogue services will be switched off by 2010. The digital switchover is reliant on 95% of the population having access to digital services, meaning that services must be available and affordable… Continue reading UK Government Confident About 2010 Analogue Switch Off

Following the release by BSkyB of Sky+, a new integrated personal video recorder, Datamonitor foresees rapid uptake of new set top boxes across Europe. Datamonitor predicts that by 2005, 48% of set top boxes will include PVR technology. 42% of households with digital TV are also forecast to have more than one set top box… Continue reading A New Era For Set-Top Boxes Dawns, Says Datamonitor

RevenueYear on year analysis shows that total terrestrial revenue has fallen 19.1% during June. Again ITV was the worst hit, seeing revenue drop over £40m or 24% to £128.2m, compared with the same period last year.Total satellite revenues rose again, climbing 9.4% compared to June 2000. Total Television Revenue – June 2001 Total Revenue June… Continue reading TV Market Round-Up June 2001

Programmes The return of live international football to BBC1, proved to be a big ratings success. The vital World Cup qualifier match between Greece and home nation England attracted an average viewing figure of 10.42 million.They say nostaglia isn’t what it used to be, but that doesn’t stop TV companies from churning out endless retro programming.… Continue reading TV Viewing Round Up – June 2001

In keeping with other analysts and forecasters (see Forecasts), Merrill Lynch has downgraded its ITV revenue forecasts citing “growing evidence of advertiser cutbacks or switching” in the TV advertising market. Merrill now forecast ITV revenue growth at -12.3% to September 2001 and see no reason to expect a recovery until around April 2002. Growth for… Continue reading Merrill Lynch Downgrades Spell Further Misery For ITV

The popularity of digital television’s interactive services is growing rapidly, with 5.3 million already interacting with TV programmes, sports events and advertisements via their TV remote controls, according to a new digital TV report. The Continental Research survey found that 2.7 million people have turned onto reality TV show Big Brother‘s interactive platform, with a… Continue reading Interactive TV Use Rises, But Ads Are Avoided

Evidence of the gathering strength of the non-terrestrial channels was once again evident in a year on year comparison of viewing in all homes. The Others category rose from a 16.5% average weekly share of viewing in June 2000 to a 20.2% share in June 2001, bringing it closer to the share enjoyed by the… Continue reading Digital Television Round-Up – June 2001

The superstitial – a method of internet advertising – is as effective in terms of recall, communication and persuasion as a television ad, according to research from Harris Interactive. The superstitial format was developed and is trademarked by online advertising solutions company Unicast. It is a pop-up that uses Flash and Java to create a… Continue reading Superstitials Are As Effective As TV Ads, Says Harris Interactive

Video-on-demand (VOD), the so-called ‘killer app’ for interactive TV will be worth an estimated $1.98 billion by 2005, say The Yankee Group. The rollout of VOD has been hampered by factors such as expensive set top boxes and costly streaming. The Yankee Group, however, now believes that infrastructure requirements for streamed video have “finally begun… Continue reading Video-On-Demand Will Generate Almost $2 Billion In 2005, Says Yankee Group

As reported last week (see Forecasts) the latest figures from Zenith Media spell further doom for ITV. Zenith have reduced their forecasts for growth in television revenue from 3.6% for the year to -0.8%. Net Advertising Expenditure Prices In Current Prices (£m)   1996  1997  1998  1999  2000  2001f  2002f  2003f  2004f  2005f  2006f  TV… Continue reading UK Advertising Revenue Forecasts From Zenith Media