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Media owners and agencies will be able to view incremental reach of BVOD audiences when added to web and app audiences across all devices.

US pay-TV penetration will drop below 50% this year.

With consumers having to make purchase decisions influenced by seemingly opposing economic and environmental forces, brands need to carefully balance their messages.

TikTok’s head of client measurement for Europe, Israel and global gaming, Steve Lockwood, does not see TikTok as like TV or taking TV’s audiences, but instead that they are more complementary to each other.

Event marking one year of the Essence and MediaCom merger was attended by partners including ITV and Channel 4.

Watch: Comcast’s president of advertising, James Rooke, speaks to The Media Leader about the importance of accountability, choice and transparency as TV advertising transforms in the connected age.

Host Jack Benjamin welcomes editor-in-chief Omar Oakes and reporter Ella Sagar to examine Thinkbox’s new members, headlines from the consumer ABCs and what is happening with GB News and Ofcom.

The awards, now in their fourth year, are the ultimate accolade that celebrates media leadership in the UK and internationally.

Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.

The industry will be closely watching how Ofcom rules on GB News’ People’s Forum: The Prime Minister.