Rugby Union has signed a £600,000 contract with Scottish Provident to sponsor ITV’s coverage over the next two years.
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Thistle Hotels and Asics UK have set up a football sponsorship deal with Leeds worth more than £2m over two years. The deal includes a new strip which will be worn at away matches.
US pay- television company, Flextech, has taken a 39% stake in The Family Channel, headed by Pat Robertson and due to launch on Astra on September 1. The deal has been valued at £3m, with sources within the company predicting that the channel will be profitable within its first 18 months. Shares in Flextech rose… Continue reading Flextech Takes Stake In Family Channel
National Heritage secretary, Peter Brooke, is looking into the possibility of changing broadcasting rules which prevent individual ITV companies from taking over each other. Within the 1990 Broadcasting Act it deems the 14 regional companies as “large”, and therefore unable to iniatiate take- overs.Brooke realises this could result in future problems for certain ITV companies… Continue reading ITV Companies In Policy Change
April estimates of TV revenue came in at £149,440,000 an increase of 6.7% on the same period last year, aswell as a 6.8% improvement of last month’s total. ITV’s revenue showed a month on month increase of 7.6% compared to Channel 4’s 3.3% rise; revenue for each stands at £122,970,000 and £26,480,000 respectively. Channel 4’s… Continue reading TV Round Up – April
From Tuesday June 1 the ITV Network Centre will be based at:200 Gray’s Inn RoadLONDONWC1X 8HFTel: 071 843 8000Fax: 071 843 8158
If the Milk Marketing Board is disband- ed in 1994 the future of the Milk Race could be in danger, losing its main sponsor of almost thirty five years. Organisers of the race are hoping to organise a replacement before the end of June.
Kenneth Clarke has been named as the new Chancellor in a Cabinet shake-up.Environment secretary Michael Howard will succeed Mr Clarke at the Home Office.John Gummer replaces Howard, and Gillian Shephard takes over as new Agriculture secretary.
A major factor in increasing ad revenue in the future will be the return to advertising by brands, according to a report this week by the Association of Media Independents, which forecasts the impact of the economy on revenue placing particular emphasis on TV advertising revenue.The report predicts that; ITV and Channel 4’s share of… Continue reading AMI Examines Ad Revenue To 2002
McCann Erickson has appointed Tracy Lovatt as media planning director, in an extension of the agencies media department. Lovatt will work in conjuction with Mike Yershon, who took on the role of media director with the company nine months ago and immediately initiated structural changes.