Simon Andrews, founder of the full service mobile agency addictive!, on the pace of change in mobile money…

Simon Andrews, founder of the full service mobile agency addictive!, on social, local, mobile and photos…

Simon Andrews, founder of the full service mobile agency addictive!, says Facebook is increasing its focus on advertising ahead of the IPO…

Simon Andrews, founder of the full service mobile agency addictive!, says every agency and every client now includes digital in their thinking but the money hasn’t followed the audience, yet – though the mass market adoption of smartphones will accelerate the closing of this gap…

Simon Andrews, founder of the full service mobile agency addictive!, on SXSW: This year all the buzz was on location apps that tell you who is around and EverythingMe…

Simon Andrews, founder of the full service mobile agency addictive!, on the new iPad, which he thinks is an Apple product that will evolve more gradually than in the past…

Simon Andrews, founder of the full service mobile agency addictive!, says the danger of talking about the future is that people decide to wait. Mobile is the biggest opportunity for marketing since the launch of commercial TV and we don’t need to wait to make it work for brands…

Simon Andrews, founder of the full service mobile agency addictive!, on the things they missed at the Mobile World Congress…

Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, vertical stacks, mobile payments and privacy…

Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, the GAFAs coming to the living room, and location-based services…