In this week’s round-up of everything mobile, Simon Andrews, founder of Addictive!, looks at the latest deck from influential analyst Mary Meeker, Apple’s purchase of Beats and the rise of fraud in adtech.
ARCHIVE ▸ Simon Andrews
In this week’s round-up of everything mobile, Simon Andrews looks at the latest news from Google and Facebook, the continuing frustrations for legacy media and takes a look at some great new native advertising from Wired…
As speculation rises over whether Apple is going to buy Beats, Simon Andrews, founder of Addictive!, looks at how the tech giant is developing in the music space…
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, looks at the Chinese companies preparing to float in New York, the use of first party data and increasing speculation over the launch of Apple’s next iPhone…
As Google, Apple, Facebook and Amazon all report earnings, Simon Andrews, founder of Addictive!, takes a look at how the tech giants are shaping the market – and what marketers need to watch out for.
Current mobile trends are no real indicator of where we might end up, says Simon Andrews, founder of Addictive! – and the size of the mobile opportunity means that everyone needs to get involved.
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, says it’s time for brands to embrace the possibilities of mobile and start experimenting…
From Facebook’s purchase of Oculus to Disney buying up Maker Studios, it has been a busy week for media deals – with some significant implications for brands, says Simon Andrews, founder of Addictive!
It would be pointless to argue that mobile isn’t mainstream, says Simon Andrews, founder of Addictive! – but for brands, there is still a long way to go…
In the post-MWC and pre-SXSW lull, Simon Andrews has decided to go back to the future and examine the things we think have gone out of fashion, but are still major parts of the digital ecology. Banner ads, anyone?